⎯⎯⎯ With 15+ years of experience across large scale tech platforms and high growth startups, I specialise in turning complex problems into clear, outcome-driven product experiences.
A hands-on growth obsessed product design leader and creative all-rounder with a relentless passion for crafting exceptional user experiences.
Trusted voices
Words from past colleagues.
"George is easily the best product designer and leader I've had the pleasure to work with. He's able to connect the dots between strategy down to the finest details of the final design. As a leader, I've seen him manage large teams and small ones and he always adjusts his approach accordingly. He is very hands-on, with high attention to detail and the ability to groom and support junior and senior level team members. He is someone that can achieve a high quality result with whatever resources he has. The more he is given, the better the outcome. And most importantly, he's just a fantastic human being."
Aadam Zaidi · [Head of Product at CAFU]
"George is easily the best product designer and leader I've had the pleasure to work with. He's able to connect the dots between strategy down to the finest details of the final design. As a leader, I've seen him manage large teams and small ones and he always adjusts his approach accordingly. He is very hands-on, with high attention to detail and the ability to groom and support junior and senior level team members. He is someone that can achieve a high quality result with whatever resources he has. The more he is given, the better the outcome. And most importantly, he's just a fantastic human being."
Aadam Zaidi · [Head of Product at CAFU]
2025
"The creative mind behind many of CAFU’s most beloved experiences — from our Super App to CarPlay, EV, SME, and our AI features. George is by far the most creative and innovative person I’ve worked with. What always amazes me is how instinctively he nails the best way for a customer to experience a product or service — from the big picture down to the tiniest interaction, icon, or line of copy."
Ahmed Meguid · [Head of Technology at CAFU]
"The creative mind behind many of CAFU’s most beloved experiences — from our Super App to CarPlay, EV, SME, and our AI features. George is by far the most creative and innovative person I’ve worked with. What always amazes me is how instinctively he nails the best way for a customer to experience a product or service — from the big picture down to the tiniest interaction, icon, or line of copy."
Ahmed Meguid · [Head of Technology at CAFU]
2025